The People Are Asking For The Truth: I'll give them cookies

CNN Harolds Article!

Reading through the CNN web page about the Qatari Royal family buying Harolds for 1.5billion GBP, a comment by the top branding analysts caught my attention. I couldn’t help but ask myself why would a person as Simon Middleton Author of "Build A Brand In 30 Days," be interested in advising about the threat that can face the brand if the shop was to expand quickly overseas!

I mean as the new buyers have stated, they do not have a plan yet (to expand) and they would need 3 months to think about what they want to do.

Why? Why? Ya Antonios Why? (I asked myself)

Answer: CLARO! If some one in the mid of this recession can afford to pay a couple billion Dollars to buy 1 shop, they can surely afford a brand advisor to charge them ridiculously high fees to guide their next step.

I mean after all who is better than a guy who wrote "Build A Brand In 30 Days," to tell them what to do. I mean that’s marketing! The simple Qataris need 3 moths to figure out what their “road map” is going to be and yet you have this guy not only foreseeing their next step he also will "Build A (their) Brand In 30 Days," I mean he will save them 2 months (3months – 30 days =2 months).

When I grow up I want to be a brand advisor!

That ‘s neat who ever said business isn’t fun well you better think twice about it.

I hope that my comment doesn’t come out as if I’m criticizing the guy and I do apologize if I offended any one (or if I will offend any one/ coz I ain’t done yet) I mean if the guy was so creative to make people pay for reading his advertising _or as others may call it his book_ he deserves appraisal.

And if my MBA professor really believes that I’m the marketer that I am it should be a shame if I don’t see through this tactic.

You guys might think that I have a lot of time on hand to write such a lengthy passage. No not really but I just wanted to share with you in preparation for my next topic which is about Google.

Ok what’s the connection… easy when I go through the pages of few IT news sites and I am talking about some of the most reputed ones… I realized how difficult it is to find an objective opinion.

OMG!!! OMG!!! (That’s: oh my God) for those of you who don’t spend their day reading gossip magazines OMG!!!
People have a hidden agenda! What a discovery :P. I know I haven’t invented the wheel neither have I cracked the Bermuda triangle enigma but I’m just trying to say that these guys make my task much harder.

I want to have a decent analysis and these guys make it harder for me. Now I’m left with 2 options either think for my self :D (god forbids) or Google fellow bloggers: “for there lines shall bare the truth”.

Seriously think about it… it’s the medical care model all over again. If you are sick You shouldn’t go to the doctor and you can’t go to the hospital because these guys are the ones who want you to be sick otherwise they run out of business. The only couple of people that really care about you are: your mom and the insurance guys.

Same here the only couple of people that want you to know what is really happening with GOOGLE (or any other big Company) are Enrique Danse http://www.enriquedans.com/ :P (do I get any extra points for that) and the other bloggers…

Finally I want you to pause and savor this thought: can you sense the implications of the power shift. Now I just skim the headlines of the newspapers and I seek the truthful information from my fellow bloggers!